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Why Search Engine Optimization (SEO) ?

1] Search Engines like Google, Yahoo! & MSN put together receive More than 500 millions searches everyday 24 hrs, 365 days a year. Search engine optimization (Seo) helps you bring in loads of traffic to your website and increase your sales, which otherwise you are losing to your competition. 
2] It has been found that Search engine optimization (Seo) has a much better return on investment (ROI) as compared to pay-per-click (PPC) campaigns, banner advertisements, video Advertisement and others. 
3] Search engine optimization (Seo) has a long-term effect that is it will usually drive traffic to a site for at least a year. 
4] Its is much cheaper than normal PPC campaign. 
5] Web searchers know that the site didn't buy their way in. That mean some searchers skip over sponsored listings mean sponsor searches and only pay attention to organic results. 
6] Search engine optimization (Seo) helps a site achieve global broad coverage. A well search engine optimized site is likely to be found by every search engine worldwide and you may get traffic from search engines you've never heard of and you would have never imagined.


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You know what you have to do. Problem is, you just don’t have the time to do it. Market your blog, develop relationships with other bloggers, maintain Twitter, Facebook, and LinkedIn profiles… oh yeah, and actually continue to deliver high quality content on a regular basis.
Frustrating, isn’t it?
Well, it all ends right now. Because you’re about to discover five powerful tools to save you time, make more money and… yes… grow your traffic faster than you ever thought possible.
My new I'm blogging this T-shirt
It all begins with…

Link Assistant

Link Assistant does two things extremely well. First, it searches Google for authoritative websites in your market. It pulls the website’s name, address and any contact information it finds. This alone makes it a powerful prospecting tool.
But the second feature makes it really shine. Once it’s gathered all this contact info, you can create template emails and send them – with the click of a button – to everyone on your list. Then, it tracks who responds to your email, allowing you to track your efforts in one simple interface.
The people at Link Assistant market it as a prospecting tool for reciprocal links (where you offer to link to them if they respond in kind), though I never use it this way.
Instead, I use Link Assistant to pitch guest posts to bloggers, hire contractors (e.g. web designers, writers, etc.) and build a list of leads for strategic alliances.
Now here’s the thing: this is a powerful piece of software, and can be used to spam the living daylights out of people. Do not do this. The key is to provide value in your emails, either by offering a guest post, free goodies for a blogger’s subscribers or a deal which is truly a win/win (instead of “Hi Webmaster, please link to my site…”).
These partnerships will gain you exposure and (hopefully) move you up in the search engines.
But how do you know where your site appears in the search engines? Simple. You use…

Rank Tracker

Rank Tracker lets you keep track of your website’s ranking in all major search engines for various keywords. So if you notice you’ve got several terms of page 3 in Google, you’ll want to promote those pages further to move to page one.
Don’t underestimate this. Over 40% of people click on the first result in Google. Forty percent. So it’s well worth it to keep promoting your content until it reaches the top.
And if you don’t know what keywords to enter, here’s a simple trick: Using the Google Keyword Tool, simply enter your website’s URL (e.g. www.yoursite.com) and – like magic – it returns hundreds of keywords related to your site.
Then export those keywords into Rank Tracker and let it run. You’ll know in a few minutes where your blog ranks for a wide variety of search terms.
Next, you’ll want to build links to those pages using…

SENuke

SENuke is a link-building beast. It allows you to submit content to hundreds of different sites with push-button ease. Popular article directories, social network sites (like HubPages), press release sites, video sites… SENuke lets you automatically create accounts and submit content to each with just a few mouse clicks.
But it goes a step further than that. Once you’ve submitted content to all those sites, you can also bookmark those pages with dozens of social bookmark sites. Then (through no work on your part), SENuke automatically pulls the RSS feeds from each bookmark account and submits it to almost 20 RSS directories.  Not bad, eh?
Now you can probably guess a lot of people use SENuke improperly. Instead of creating and sharing quality content, they spread garbage content all over the place. This is not a long-term strategy!
So use SENuke for good… not evil. You’ll notice a tremendous difference.

My Blog Guest

MyBlogGuest is awesome for bloggers looking to build their brand. Simply upload an original blog post to the system, and let other websites request exclusive use to it. Then, you can easily select which website you want to publish it within the system.
You can also use My Blog Guest to get free, exclusive content for your site.

SEOMoz Toolbar

The SEOMoz Toolbar makes finding authoritative sites easy. It ranks every website you visit on a scale of 1 – 100 (with 100 being the highest). Getting links from authoritative sites helps boost your website in the Google search results.
So what’s a good number to shoot for? I generally look for websites with a minimum domain authority of 40 (though higher is of course better).
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Facebook has become much more than a personal social networking site. It now provides several ways for businesses, personalities, fans and freelancers to promote virtually anything they want free with their pages. There is also paid for advertising. However, building a page and attracting many fans may prove just as successful. The trick is to draw fans to the page.

Increase Facebook Fans

1. Make the Page Fanworthy

This may go without saying, but the first trick to getting more fans on facebook is to build a page that people like. Use all of the different elements of the page, such as wall posts and descriptions, to draw in people who actually like what you are promoting. Make sure every post is relevant to the page’s topic. For example, if your page is about a dog rescue shelter, do not post celebrity news on your page. Remember, you want the page to be attractive and stay attractive.

2. Attract the Right Fans and More Will Come

Collecting a random fan that is not genuinely interested in your page is one more fan, but it is a fan that will not generate more fans. People on facebook attract other people like them. Therefore, one person who is genuinely interested in what your page is offering likely has several friends who will be as well. When they fan your page, their like-minded friends will see their friend has liked your page, they may become fans, and the cycle will continue.

3. Interact

Building the page and letting it sit there will only attract a trickle of fans. Update the page frequently and interact with the people on it. Be enthusiastic, helpful and friendly. That will keep your fans coming back. This helps you get more fans because many people on facebook have their setting so friends can see whenever and wherever they post. That means more visibility for you every time someone chats on your page.

4. Promote

Promote your page by sharing it on your personal facebook wall, sharing it with friends, inviting people to like it and by talking about the page online. There is a right way to do this, though. Do not bombard people with links to your page. Do not invite the same people repeatedly, despite their disinterest.

5. Advertise

If it is important enough that the page get fans that you are willing to pay to advertise it, use facebook’s advertising program to promote your page on the site. This way, a link to your page will show up in the sidebars of random facebook users. People can fan your page through the advertisement and start the cycle of exposure mentioned above. No matter how obscure your topic is, facebook is bound to have a group of users interested in it. Do not get discouraged if you do not get fans in the first week your page is up on facebook. Utilize the tips above consistently and you will see more fans shortly.
Nic is a social media and web marketing expert with many years experience in the industry. He specialises in establishing your online presence through the use of social media marketing, search engine marketing and display advertising campaigns.
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Businesses have a kind of blood relation with advertising and promotional activities, and they simply can’t stay away from each other.  None of the businesses whether online or offline; in India or abroad; offering products orservices; and so on can even think of prospering without a proper promotional and advertising plan.
And when it comes to a business on the internet, you need something more than just a promotional or advertising plan. Something which does promote your site but not in a promotional manner but in purely natural way, something which reaches your business to the right kind of people who are really in search of what you are offering. This is where you understand the need of SEO.
But are you wondering how to handle it according to Indian scenario? It is almost the same as is everywhere. Here you’ll see how to handle search engine optimization in India.

Search Engine Optimization
First of all, it doesn’t require any special formula and works quite the same as it does in other countries and you seriously don’t need to worry about it.
Keyword Selection
So, you know SEO lives, breathes, and prospers on a special food called “keywords”.  Now when your SEO is going to be India centric, it will become important that you select the keywords accordingly. So check out what kind of search terms are mostly used by your targeted audience in India while they conduct a search. Since you’re going to deal with the local market your keyword should also best suit it. The best way to do it is to use some special keyword searching tools and specify your geographical area pertaining to which you want your keywords to be.
Target the Right Audience
It is pretty simple if you want to sell large sized extra cheese burgers you can’t target health conscious folks working out at some gym. So, it is quite important that you properly target your audience and offer your stuffs to them. So now when you are to sell your stuffs in India, check out for Indian blog sites, article directories, press release sites and so on to target the right kind of audience. Localization of your campaign will get you popularized at the local level getting you visitors from the local area.
Build Relation
You may find SEO practitioners making the thing appear a technically complicated one which works only for the out of the world computer codes and the search engines but in reality, everything actually involves human beings and you need to influence the human users out there so that they visit your site and the real business thing takes place.
So, you need to build relation with people in your niche from your geographical region. The best way to do this is through the social media sites. So create proper profiles on the social media sites and indulge in conversations with those in your niche, make them trust you, believe you, and recognize your usefulness. This relation will then prove useful in turning in more traffic to your site.
The above points will surely help you in handling search engine optimization in India.
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Learn about Anchor Text to a Backlink.

How Google derives a Link’s relevance
Before we go on to conclude the importance of anchor text right now, let’s take a look at how Google derives an individual link’s relevance. Basically, there are three major ways:

Anchor Text
The anchor text is what we want to tackle today. This is the blue underlined text that is clickable and will take you to another webpage to which it is pointing to. There have been many controversies and exchange of ideas surrounding anchor text – some swear by its effectiveness, while others proclaim its death.

Recently, Google has announced that it will gradually reduce its dependence on anchor text until it has minimal effect. Lots of sources have given infographs about the future of SEO factors – and it clearly shows that anchor text is in rapid decline.

Anchor Title
The anchor title is the tool-tip text that appears whenever you mouse-over on a link. The importance and weight of the anchor title is not really as big as the anchor text – but it is one of the most visible factors describing the link and what it is pointing to.
I personally think that Google derives a link’s relevance from an anchor title too albeit not too much.

Context around the link
Click Here
The context that surrounds the link is also used to derive the link and what it is pointing to. Basically, we look at two major factors that comprise the context:
  1. Page Title – The page title is what you see at the top-leftmost part of your browser. It gives you an immediate idea about what the webpage is all about. This affects the link by the page as a whole. A link coming from a page with a very relevant title tag incurs a huge impact in the link’s quality.
  2. Content Body – The content body is the whole of the article written in the webpage – where the link is almost always placed. The upper part of the content is arguably the best link placement and should easily describe what the link is about. This is also used by Google to derive the link and where it points to.
Anchor Text’s current importance
Google isn’t there in its acclaimed ‘anchor text independence’ yet. Right now, how the system works is how it still does – varying anchor text is still the best as long as there is relevance in the words.

For example:
If you have a website that sells gift checks, building links with the anchor text “gift checks”, “gift certificates”, “gift items” will get you further up the ranks in the long run than making just focusing all your anchor texts on “gift checks”. But not having the keywords “gift” or “checks” or “gift checks” inside the anchor text would lead to it being somewhat useless.
If you visit the experiment from SEOmoz, you’ll see that the website with the backlinks having the anchor text “Click here”, “See here”, “This entry”, was nowhere to be found in the long run.

What now?
Well, the results of the experiment laid it straight out: build backlinks with relevant, but varying anchor text – and you’ll get to rank well in the long run.
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You probably know by now that Google is taking serious measure to rid it's search engine result pages from duplicated content. It is frustrating to see MFA pages when you are doing your search. These MFA pages used scripts to publish other's articles and blogs. These are duplicate content.

Google, in doing so, also penalizes websites that have different URLs pointing to the same page.


Legitimate Blogs Are Penalized Too

For example, you started a new blog with Blogger.com. You made 3 posts, one everyday. Your main page http://yourblog.blogspot.com lists 3 posts, which is identical to the archive, http://yourblog.blogspot.com/2007_03_01_archive.html, showing the same 3 posts.

To the search engine, this is duplicate content. One of the URLs will be "supplementaled" or worse, delisted from the search engine database.

Blogger Archive Option

To prevent this from happening to your blog. Do you activate the Archive option when you first started the blog. Wait till you've written for more than 1 or 2 months.

The following screen shot shows you how to set Archive Frequency to No Archive.


You can also use the optimized Modified MrMoto template which I modified the Archive page. The modified archive page does not show the entire post but just the title of the post. In this way, your archive page looks different and contains different stuff from your main page. You're safe!
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